{"id":168658,"date":"2026-06-10T17:15:23","date_gmt":"2026-06-10T17:15:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/on-site-animation\/"},"modified":"2026-06-10T18:57:28","modified_gmt":"2026-06-10T18:57:28","slug":"on-site-animation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/on-site-animation\/","title":{"rendered":"On-site animation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-store marketing is a temporary promotional initiative designed to boost product sales or attract more customers to a specific retail location. It is typically implemented by a brand ambassador acting on behalf of the brand or retailer. This approach often relies on the use of engaging activities or special promotions, such as flash sales. For more information, please see the in-store marketing example above.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168658","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168658"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}