{"id":168657,"date":"2026-06-10T17:15:23","date_gmt":"2026-06-10T17:15:23","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/micro-animation\/"},"modified":"2026-06-10T18:57:28","modified_gmt":"2026-06-10T18:57:28","slug":"micro-animation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/micro-animation\/","title":{"rendered":"Micro animation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the heart of in-store promotional strategies, micro-animation stands out for its ability to energize ongoing promotional initiatives such as special offers, flash sales, or tastings. Primarily deployed in hypermarkets and large retailers, this technique plays a crucial role in highlighting promotions, generating a significant impact on consumers. Generally orchestrated by sales promotion experts, micro-animation often involves an active and mobile presence within the store. Some concrete examples of micro-animation include:<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168657","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168657"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}