{"id":168656,"date":"2026-06-10T17:15:19","date_gmt":"2026-06-10T17:15:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/airport-entertainment\/"},"modified":"2026-06-10T18:57:19","modified_gmt":"2026-06-10T18:57:19","slug":"airport-entertainment","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/airport-entertainment\/","title":{"rendered":"Airport entertainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Airport entertainment has become an increasingly popular promotional tool in recent years. By leveraging the waiting time passengers spend between security checks and boarding, these activities attract a captive and receptive audience. Primarily adopted by luxury and high-end brands present in airport shops, these special events are often managed by advertising space concessionaires. Below is a presentation illustrating various examples of successful airport-based promotional activities.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168656","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168656"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}