{"id":168653,"date":"2026-06-10T17:15:19","date_gmt":"2026-06-10T17:15:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/approval\/"},"modified":"2026-06-10T18:57:19","modified_gmt":"2026-06-10T18:57:19","slug":"approval","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/approval\/","title":{"rendered":"Approval"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising appeal refers to how positively individuals respond to a promotional message. It reflects a message&#8217;s ability to evoke pleasant emotions and be well-received by the target audience. This appeal is often assessed through advertising testing, where it is measured using a specific index or dedicated score. A high level of appeal is desirable because it is generally linked to better message retention and increased purchase intent. Therefore, appeal is a key element in evaluating the effectiveness of an advertising campaign.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168653","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168653"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}