{"id":168651,"date":"2026-06-10T17:15:19","date_gmt":"2026-06-10T17:15:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/in-house-agency\/"},"modified":"2026-06-10T18:57:19","modified_gmt":"2026-06-10T18:57:19","slug":"in-house-agency","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/in-house-agency\/","title":{"rendered":"&#8220;In-house&#8221; agency"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of marketing and communications, an in-house agency is an entity within a company, specializing in the creation and management of activities related to promoting the company&#8217;s brand and products. This agency works exclusively for its own employer, internally, unlike external agencies that provide services to multiple clients. It operates closely with the company&#8217;s various teams to design and execute communication strategies tailored to the company&#8217;s specific needs. Thanks to its in-depth knowledge of the company and its objectives, the in-house agency is able to create marketing campaigns and content that best reflect the brand&#8217;s identity and values.<\/p>\n","protected":false},"template":"","categories-glossary":[331],"class_list":["post-168651","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-promotion-pos-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168651"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}