{"id":168625,"date":"2026-06-10T17:15:15","date_gmt":"2026-06-10T17:15:15","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/research-and-development-rd\/"},"modified":"2026-06-10T18:57:10","modified_gmt":"2026-06-10T18:57:10","slug":"research-and-development-rd","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/research-and-development-rd\/","title":{"rendered":"Research and Development (R&#038;D)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Research and development, often comprised of three successive stages, includes basic research, applied research, and development. This last phase precedes testing and, if successful, product launch. It aims to put innovations stemming from applied research into practice, adapting them to the company&#8217;s business objectives. Thus, it is essential that the company designs a product that meets identified needs, conducting tests throughout development to avoid any deviations. Consequently, marketing is beginning to play an increasingly important role in the European industrial landscape. According to Bernard Cova, R&#038;D is perceived as a set of technological skills serving the innovation required by the market. Marianela Fornerino observes that the period prior to commercialization is divided into two phases: the phase between intervention and the start of development, and the development phase itself. Analysis of the evolution of inventions reveals a reduction in the total duration of these two phases over time.<\/p>\n","protected":false},"template":"","categories-glossary":[330],"class_list":["post-168625","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-product-innovation-packaging"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168625"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}