{"id":168530,"date":"2026-06-10T17:14:55","date_gmt":"2026-06-10T17:14:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/skimming-policy-2\/"},"modified":"2026-06-10T18:56:23","modified_gmt":"2026-06-10T18:56:23","slug":"skimming-policy-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/skimming-policy-2\/","title":{"rendered":"Skimming (policy)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When a company launches a new product or innovation, it may opt for a pricing strategy called &#8220;skimming.&#8221; This approach involves setting a high initial price to maximize profit margins per unit sold. Subsequently, the company plans to gradually lower the price to reach a wider audience and increase sales volume. In short, skimming aims to capitalize on early adopters willing to pay a premium price before adjusting the pricing to reach a broader market.<\/p>\n","protected":false},"template":"","categories-glossary":[329],"class_list":["post-168530","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-price-yield-management"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168530"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}