{"id":168529,"date":"2026-06-10T17:14:55","date_gmt":"2026-06-10T17:14:55","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/advertising-yield-management\/"},"modified":"2026-06-10T18:56:23","modified_gmt":"2026-06-10T18:56:23","slug":"advertising-yield-management","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/advertising-yield-management\/","title":{"rendered":"Advertising yield management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Advertising yield management is a strategy aimed at maximizing advertising revenue by dynamically adjusting rates and offers based on advertiser demand. This practice, commonly used by advertising networks, applies to various media, with particularly advanced implementation in digital advertising where prices can be adjusted in real time, impression by impression, notably through real-time bidding (RTB). It also includes the combined management of guaranteed direct sales and programmatic sales. The digitalization of traditional media is driving the adoption of more automated and dynamic yield management, thus extending this approach to new platforms.<\/p>\n","protected":false},"template":"","categories-glossary":[329],"class_list":["post-168529","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-price-yield-management"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168529"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}