{"id":168417,"date":"2026-06-10T17:14:36","date_gmt":"2026-06-10T17:14:36","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/starting-price-2\/"},"modified":"2026-06-10T18:55:38","modified_gmt":"2026-06-10T18:55:38","slug":"starting-price-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/starting-price-2\/","title":{"rendered":"Starting price"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A low price on a loss leader is a marketing strategy permitted by the Finance Act of July 2, 1963, and the circular of September 22, 1980. This approach involves highlighting a specific product by offering such significant discounts and maintaining such limited stock that the expected profits do not truly justify the promotional effort, unless the retailer anticipates additional sales. Ultimately, this strategy aims to attract consumers to points of sale, generally using communication techniques designed to generate traffic, also known as misleading advertising, in order to attract a large number of potential customers.<\/p>\n","protected":false},"template":"","categories-glossary":[329],"class_list":["post-168417","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-price-yield-management"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168417"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}