{"id":168017,"date":"2026-06-10T17:13:22","date_gmt":"2026-06-10T17:13:22","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/rfm\/"},"modified":"2026-06-10T18:52:44","modified_gmt":"2026-06-10T18:52:44","slug":"rfm","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/rfm\/","title":{"rendered":"RFM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">RFM is an acronym for three key marketing criteria: Recency, Frequency, and Monetary value. This customer segmentation method analyzes purchasing behavior to identify and target the most valuable customers for a business. Recency refers to the date of the last purchase, Frequency to the number of purchases over a given period, and Monetary value to the total amount spent by the customer. Together, these criteria help to better understand customer loyalty and lifetime value.<\/p>\n","protected":false},"template":"","categories-glossary":[324],"class_list":["post-168017","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168017"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}