{"id":168010,"date":"2026-06-10T17:13:17","date_gmt":"2026-06-10T17:13:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/direct-marketing-surveys\/"},"modified":"2026-06-10T18:52:35","modified_gmt":"2026-06-10T18:52:35","slug":"direct-marketing-surveys","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/direct-marketing-surveys\/","title":{"rendered":"Direct marketing surveys"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct marketing consists of targeted operations within a specific sector, tracking communication activities with consumers or professionals. These activities are recorded by a panel of individuals contacted. It is difficult to assess the reach or market share of direct marketing monitoring due to its targeted nature, unlike other forms of non-media monitoring. Some monitoring focuses on a specific channel, such as email or direct mail campaigns. An example of &#8220;cross-channel&#8221; direct marketing monitoring would be:<\/p>\n","protected":false},"template":"","categories-glossary":[324],"class_list":["post-168010","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168010"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}