{"id":168007,"date":"2026-06-10T17:13:17","date_gmt":"2026-06-10T17:13:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/overkill-file\/"},"modified":"2026-06-10T18:52:35","modified_gmt":"2026-06-10T18:52:35","slug":"overkill-file","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/overkill-file\/","title":{"rendered":"Overkill file"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about overkill in the field of marketing, we are referring to a situation where data is erroneously deleted from a file, simply because some elements are similar, such as identical names or common addresses.<\/p>\n","protected":false},"template":"","categories-glossary":[324],"class_list":["post-168007","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/168007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=168007"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=168007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}