{"id":167998,"date":"2026-06-10T17:13:17","date_gmt":"2026-06-10T17:13:17","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/direct-marketing-2\/"},"modified":"2026-06-10T18:52:35","modified_gmt":"2026-06-10T18:52:35","slug":"direct-marketing-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/direct-marketing-2\/","title":{"rendered":"Direct Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct marketing, also known as marketing direct, is a business strategy aimed at establishing a direct link with consumers. Although the term &#8220;direct marketing&#8221; is less frequently used in the professional world, it refers to a targeted and interactive marketing approach that seeks to reach potential customers directly. A comprehensive definition of direct marketing can be found in various specialized sources.<\/p>\n","protected":false},"template":"","categories-glossary":[324],"class_list":["post-167998","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/167998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=167998"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=167998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}