Print management, in the marketing field, involves managing the entire production process of printed materials used primarily for marketing communications. This activity encompasses defining specifications, selecting suppliers, monitoring production in terms of quality and adherence to deadlines, as well as certain logistical aspects such as distribution. When outsourced, print management can also include design advice. It can be managed internally by a dedicated manager or entrusted to an external provider. A thorough understanding of printing production processes is essential for this role.<\/p>\n\n\n\n
The objectives of print management are to maintain cost control while ensuring the efficiency of the production chain. Types of marketing materials that can benefit from print management include various items such as point-of-sale advertising materials, product catalogs, posters, mailings, brochures, in-store signage, promotional gifts, and many others.<\/p>\n","protected":false},"template":"","categories-glossary":[323],"class_list":["post-167927","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-management-organization-hr"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/167927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=167927"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=167927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}