{"id":167526,"date":"2026-06-10T17:11:47","date_gmt":"2026-06-10T17:11:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sales-representative-scale\/"},"modified":"2026-06-10T18:49:10","modified_gmt":"2026-06-10T18:49:10","slug":"sales-representative-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sales-representative-scale\/","title":{"rendered":"Sales Representative Scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1979, Mary Schlinger developed an evaluation method for analyzing the emotional responses elicited by television advertisements. This approach is based on seven distinct aspects: entertainment, perplexity, relevance of information, brand reinforcement, empathy, familiarity, and alienation. Each of these aspects is assessed using 32 criteria, measured on seven-point Likert scales.<\/p>\n","protected":false},"template":"","categories-glossary":[319],"class_list":["post-167526","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-force-sales-techniques"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/167526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=167526"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=167526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}