{"id":167525,"date":"2026-06-10T17:11:47","date_gmt":"2026-06-10T17:11:47","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sis-scale\/"},"modified":"2026-06-10T18:49:10","modified_gmt":"2026-06-10T18:49:10","slug":"sis-scale","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sis-scale\/","title":{"rendered":"SIS scale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In 1994, Chris Manolis, William Keep, Mary Joyce, and David Lambert introduced a scale designed to assess the perception of a retail outlet. This scale comprises three main aspects: the characteristics of the outlet, its visual appearance, and the quality of service provided by the sales staff. It uses ten different pairs of semantic terms, each rated on a seven-point scale.<\/p>\n","protected":false},"template":"","categories-glossary":[319],"class_list":["post-167525","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-sales-force-sales-techniques"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/167525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=167525"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=167525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}