{"id":165035,"date":"2026-06-10T17:03:42","date_gmt":"2026-06-10T17:03:42","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/equity-theory-of\/"},"modified":"2026-06-10T18:30:52","modified_gmt":"2026-06-10T18:30:52","slug":"equity-theory-of","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/equity-theory-of\/","title":{"rendered":"Equity (theory of)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the heart of this concept lies the idea that exchanges must be fair to avoid the emergence of a sense of injustice. When this balance is disrupted, it can generate a desire to restore a just distribution. According to this theory, a party that benefits excessively from the situation will experience discomfort that will drive them to seek fairness, both psychologically and physically. Based on the idea that strong social norms govern equality, justice, honesty, and impartiality within a given society, equity theory notably influences social marketing and the marketing of major causes.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-165035","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/165035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=165035"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=165035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}