In the retail sector, the concept of “hot zones” refers to areas of a store that are heavily frequented by customers. These zones are generally located along the usual paths taken by shoppers or contain particularly appealing products. A similar distinction between hot and cold zones can also be made within store aisles. As a rule, hot zones are located in the center of the aisle and attract more attention from shoppers. It is in these prime locations that products designed to encourage impulse purchases are often placed.<\/p>\n\n\n\n
The configuration of hot zones within a point of sale can be controlled and optimized through strategic decisions regarding store layout. This concept also extends to other retail environments such as shopping malls or even websites. Furthermore, the term “hot zones” is also used in the context of heatmaps for eye-tracking. These areas, influenced by consumer traffic flows, play a crucial role in the spatial organization of stores and in the presentation of products.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-165025","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/165025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=165025"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=165025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}