{"id":165014,"date":"2026-06-10T17:03:38","date_gmt":"2026-06-10T17:03:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/web-to-store-2\/"},"modified":"2026-06-10T18:30:44","modified_gmt":"2026-06-10T18:30:44","slug":"web-to-store-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/web-to-store-2\/","title":{"rendered":"Web-to-store"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The web-to-store concept describes the purchasing process where consumers research information online before going to a physical store to make a purchase. This research may focus on the product itself or the location of the nearest store. It is also known by the acronyms e-commerce or e-commerce. From a marketing perspective, web-to-store encompasses all actions and strategies implemented online to encourage consumers to visit a physical store after browsing the internet. This process can be triggered by specific advertising campaigns that direct users to stores (banner ads, etc.), or stem from the user&#8217;s interest (e.g., interest). It can also be facilitated on the retailer&#8217;s website through specific services such as store locator, product availability, etc. For more information, see e-commerce, e-commerce, and e-commerce. Advertisers&#8217; awareness of web-to-store has grown gradually on the internet and has been boosted by the rise of mobile internet and smartphone applications. The smartphone has become the primary device in the web-to-store process. Celio&#8217;s assessment of the web-to-store phenomenon: Data from an annual barometer study on web-to-store: A concrete example of a web-to-store campaign:<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-165014","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/165014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=165014"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=165014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}