{"id":165012,"date":"2026-06-10T17:03:38","date_gmt":"2026-06-10T17:03:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/carrier-volume\/"},"modified":"2026-06-10T18:30:44","modified_gmt":"2026-06-10T18:30:44","slug":"carrier-volume","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/carrier-volume\/","title":{"rendered":"Carrier volume"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The sales volume refers to the quantity of products or SKUs used as the basis for a promotional campaign in mass retail. It can also represent the number of people exposed to an advertisement, product, or advertising campaign. This indicator is essential for evaluating the effectiveness of a marketing campaign and allows professionals to adjust their strategy based on the results obtained.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-165012","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/165012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=165012"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=165012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}