{"id":165001,"date":"2026-06-10T17:03:38","date_gmt":"2026-06-10T17:03:38","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/digital-showcase\/"},"modified":"2026-06-10T18:30:44","modified_gmt":"2026-06-10T18:30:44","slug":"digital-showcase","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/digital-showcase\/","title":{"rendered":"Digital showcase"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Digital storefronts encompass various types of installations. Generally, a digital storefront consists of one or more digital screens integrated into a shop window. These devices can be used for point-of-sale advertising or to offer an interactive experience for searching for information or products. Furthermore, digital storefronts can also incorporate more advanced technologies or interactive content. On the other hand, the term &#8220;digital storefront&#8221; can also refer to the adaptation of the traditional shop window concept to a web page, as illustrated at the bottom of this article. A 2016 study conducted in the UK by a specialist company compared the impact of a traditional poster behind a shop window to a screen of the same size in the same location. The results showed that 6.6% of passersby looked at the paper poster, compared to 9.9% for a digital screen displaying static content and 11.7% for a digital screen displaying dynamic content. Furthermore, concrete examples illustrate the innovative use of digital storefronts, such as the immersive experience offered by Benetton or the integration of digital screens into a network of bank branches for centralized, real-time management of point-of-sale advertising. Finally, professional events are dedicated to the &#8220;digitalization&#8221; of storefronts, highlighting the constant evolution of this concept, including its application to websites.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-165001","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/165001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=165001"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=165001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}