{"id":164996,"date":"2026-06-10T17:03:34","date_gmt":"2026-06-10T17:03:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/mobile-app-video\/"},"modified":"2026-06-10T18:30:36","modified_gmt":"2026-06-10T18:30:36","slug":"mobile-app-video","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/mobile-app-video\/","title":{"rendered":"Mobile app video"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A mobile app video is a visual tool designed to promote a mobile application and encourage users to install it. Its importance is amplified by its visibility in search results and on the app&#8217;s landing page in app stores. Its primary objective is to highlight the app&#8217;s benefits and ease of use to entice users to download and install it. This type of video is particularly important when used in paid advertising campaigns, where convincing users of the app&#8217;s value is crucial. It is a key element of an app&#8217;s promotional strategy. For example, the same video can be used both in search results and on the mobile app&#8217;s landing page.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164996","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164996"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}