{"id":164993,"date":"2026-06-10T17:03:34","date_gmt":"2026-06-10T17:03:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/direct-sales\/"},"modified":"2026-06-10T18:30:36","modified_gmt":"2026-06-10T18:30:36","slug":"direct-sales","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/direct-sales\/","title":{"rendered":"Direct sales"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct selling refers to a distribution method where the manufacturer sells and distributes its products directly to consumers, without intermediaries. It can be carried out through various means, such as home visits, trade fairs, company-owned stores, online sales, or targeted marketing campaigns encouraging immediate purchase. This sales method allows the manufacturer greater control over distribution, brand image, and after-sales service, and can be used as an exclusive or complementary channel. In a more limited sense, direct selling involves a face-to-face meeting between a seller and a buyer outside of a traditional retail outlet, as practiced by some specialized companies.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164993","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164993"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}