{"id":164983,"date":"2026-06-10T17:03:34","date_gmt":"2026-06-10T17:03:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/linear-tv\/"},"modified":"2026-06-10T18:30:36","modified_gmt":"2026-06-10T18:30:36","slug":"linear-tv","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/linear-tv\/","title":{"rendered":"Linear TV"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Linear television, a term referring to the live viewing of broadcast programs, differs from newer forms of television consumption such as on-demand television or IPTV. Its audience is gradually declining in favor of other consumption methods. Unlike these newer methods, linear television does not yet allow for real-time advertising targeting, primarily due to the lack of usable individual data. Indeed, even outside of legal constraints, information about viewers generally remains inaccessible, and viewing remains predominantly a collective activity. However, the shift towards real-time targeted advertising based on individual data seems inevitable, especially with the anticipated arrival of segmented television advertising in France in 2020.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164983","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164983"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}