{"id":164977,"date":"2026-06-10T17:03:34","date_gmt":"2026-06-10T17:03:34","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/trade-marketing\/"},"modified":"2026-06-10T18:30:36","modified_gmt":"2026-06-10T18:30:36","slug":"trade-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/trade-marketing\/","title":{"rendered":"Trade marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Trade marketing encompasses all marketing activities carried out or financed by a manufacturer in collaboration with distributors, with the aim of improving visibility, profitability, and better meeting consumer expectations. Initially developed in mass retail, this field now extends to e-commerce and includes logistical aspects, such as supply chain optimization, as well as marketing activities like merchandising, participation in in-store events, and presence in promotional materials. These initiatives often involve a close partnership between manufacturers and distributors, sometimes with financial contributions from suppliers.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164977","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164977"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}