{"id":164923,"date":"2026-06-10T17:03:22","date_gmt":"2026-06-10T17:03:22","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/soft-discount\/"},"modified":"2026-06-10T18:30:10","modified_gmt":"2026-06-10T18:30:10","slug":"soft-discount","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/soft-discount\/","title":{"rendered":"Soft discount"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Soft discount is an evolving form of the distribution model, the definition of which remains somewhat vague. Generally, the shift from hard discount to soft discount involves improvements in sales conditions, such as lighting and materials, a more refined product presentation, moving away from cardboard boxes or pallets, and a reorientation of the product range towards private label brands or premium products rather than low-cost entry-level brands. This shift towards soft discount represents a response to the declining viability of the traditional hard discount model.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164923","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164923"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}