{"id":164906,"date":"2026-06-10T17:03:19","date_gmt":"2026-06-10T17:03:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/shopper-marketing\/"},"modified":"2026-06-10T18:30:00","modified_gmt":"2026-06-10T18:30:00","slug":"shopper-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/shopper-marketing\/","title":{"rendered":"Shopper marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Shopper marketing encompasses all marketing strategies aimed at attracting attention and influencing consumers&#8217; purchasing decisions while they are in or near a store. This approach focuses on the consumer&#8217;s shopping experience, seeking to entice them at the crucial moment of purchase. The term &#8220;trade marketing&#8221; is commonly associated with the promotional aspect of this advertising strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164906","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164906"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}