{"id":164904,"date":"2026-06-10T17:03:19","date_gmt":"2026-06-10T17:03:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/shop-in-shop\/"},"modified":"2026-06-10T18:30:00","modified_gmt":"2026-06-10T18:30:00","slug":"shop-in-shop","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/shop-in-shop\/","title":{"rendered":"Shop in shop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A shop-in-shop is a dedicated space for another brand within a retail outlet, essentially a store within a store. This space can be self-contained, with its own checkouts, and its characteristics are often defined by exclusive or selective distribution agreements. This practice is common among partner brands within the same group and can also involve integrated services within hypermarkets. The concept also applies to spaces reserved for a specific brand, ranging from simple display units to more developed areas, and can be used both in physical stores and on e-commerce platforms.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164904","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164904"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}