{"id":164897,"date":"2026-06-10T17:03:19","date_gmt":"2026-06-10T17:03:19","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/selling-out\/"},"modified":"2026-06-10T18:30:00","modified_gmt":"2026-06-10T18:30:00","slug":"selling-out","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/selling-out\/","title":{"rendered":"Selling out"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">&#8220;Sell-out&#8221; refers to promotional initiatives implemented by a manufacturer or brand with a distributor to boost sales and brand awareness. This term is also used to describe marketing campaigns designed by a company for widespread distribution throughout its network. Selling-out activities encompass various initiatives such as promotional events (sales, tastings, demonstrations, etc.), the creation of marketing materials, the design of retail outlets, and much more.<\/p>\n","protected":false},"template":"","categories-glossary":[314],"class_list":["post-164897","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164897"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}