{"id":164167,"date":"2026-06-10T17:00:49","date_gmt":"2026-06-10T17:00:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/web-analytics-2\/"},"modified":"2026-06-10T18:25:03","modified_gmt":"2026-06-10T18:25:03","slug":"web-analytics-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/web-analytics-2\/","title":{"rendered":"Web analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Web analytics involves examining information about the audience, interactions, and habits of internet users on a website. To do this, web analytics uses tools like Matomo to collect anonymous data about website visitors and generate statistical reports on their online activities. The term &#8220;web data analysis&#8221; is also used.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164167","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164167"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}