{"id":164157,"date":"2026-06-10T17:00:49","date_gmt":"2026-06-10T17:00:49","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/web-analytics\/"},"modified":"2026-06-10T18:25:03","modified_gmt":"2026-06-10T18:25:03","slug":"web-analytics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/web-analytics\/","title":{"rendered":"Web analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Web analytics encompasses the collection, study, and analysis of visitor interactions on a website, as well as usage patterns on mobile applications. It plays a crucial role in online marketing and in improving online business strategies. Indeed, it allows not only for optimizing website performance and conversion rates, but also for evaluating the effectiveness and profitability of the various marketing channels used to attract traffic. For more information, please consult the provided references.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164157","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164157"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}