{"id":164124,"date":"2026-06-10T17:00:40","date_gmt":"2026-06-10T17:00:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/variable\/"},"modified":"2026-06-10T18:24:46","modified_gmt":"2026-06-10T18:24:46","slug":"variable","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/variable\/","title":{"rendered":"Variable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A variable is a named characteristic or memory location that can take different values. In programming, it allows for the storage and manipulation of temporary data during program execution. In digital marketing, a variable refers to a function that transmits information from a website to tags and triggers within a tag management platform. In marketing research, it represents a value that can change and is observed to analyze behaviors or gain insights.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164124","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164124"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}