{"id":164090,"date":"2026-06-10T17:00:33","date_gmt":"2026-06-10T17:00:33","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/conversion-tracking\/"},"modified":"2026-06-10T18:24:31","modified_gmt":"2026-06-10T18:24:31","slug":"conversion-tracking","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/conversion-tracking\/","title":{"rendered":"Conversion tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Conversion tracking involves recording and monitoring transactions made on a website to collect detailed information such as amounts spent and products purchased. This allows you to share this data with various marketing partners through different interfaces. One of the most common ways to perform this tracking is to integrate a conversion tracking code into the web analytics tool. For example, this method is used to activate the sales tracking feature in Google Analytics. Conversion tracking can also be used to evaluate the impact of different marketing channels or to calculate commissions to be paid to affiliates within a specific program. Generally, conversion tracking is done by adding a specific code to the order confirmation page. It is not uncommon for several conversion codes to be used simultaneously for the same transaction, such as one for Google Analytics, one for AdWords, and one for the affiliate platform. Furthermore, conversion tracking is essential for addressing marketing performance issues.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164090","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164090"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}