{"id":164082,"date":"2026-06-10T17:00:33","date_gmt":"2026-06-10T17:00:33","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/theory\/"},"modified":"2026-06-10T18:24:31","modified_gmt":"2026-06-10T18:24:31","slug":"theory","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/theory\/","title":{"rendered":"Theory"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lawrence Gibson emphasizes that knowledge consists of a structured arrangement of confirmed theories and proven facts, not merely a compilation of isolated facts. According to him, the field of marketing suffers from a deficit of theories, which limits our understanding of our actions in the face of the abundance of available data. In short, knowledge presents itself as a conceptual system aimed at coherently explaining a specific phenomenon or field.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164082","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164082"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}