{"id":164061,"date":"2026-06-10T17:00:29","date_gmt":"2026-06-10T17:00:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/data-matching-rate\/"},"modified":"2026-06-10T18:24:24","modified_gmt":"2026-06-10T18:24:24","slug":"data-matching-rate","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/data-matching-rate\/","title":{"rendered":"Data matching rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When we talk about data matching rates, we&#8217;re referring to the proportion of records shared between two separate databases, most often those of individuals. In other words, it&#8217;s the percentage of similar elements observed when comparing these two sets of information. For example, in a retail media data enrichment campaign, a matching rate of 30% would indicate that 30% of the advertiser brand&#8217;s customers were identified in the retailer&#8217;s customer database. It&#8217;s therefore a key metric for assessing the quality and relevance of the data matching. To delve deeper into this topic, it may also be helpful to consider the concept of [missing information].<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164061","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164061"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}