{"id":164059,"date":"2026-06-10T17:00:29","date_gmt":"2026-06-10T17:00:29","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/tag-management-system-tms\/"},"modified":"2026-06-10T18:24:24","modified_gmt":"2026-06-10T18:24:24","slug":"tag-management-system-tms","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/tag-management-system-tms\/","title":{"rendered":"Tag Management System (TMS)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Tag Management System (TMS) is a centralized solution that allows for the efficient management of a large number of tags on a website through a single master tag. Once this tag is installed and configured, adding or modifying tags is done via an external interface, without direct intervention in the website&#8217;s source code. This approach simplifies the management of scripts related to web analytics, conversion tracking, marketing, social media, and A\/B testing, while optimizing website performance. The TMS also provides better data governance and greater autonomy for marketing teams.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164059","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164059"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}