{"id":164034,"date":"2026-06-10T17:00:20","date_gmt":"2026-06-10T17:00:20","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/event-tracking-2\/"},"modified":"2026-06-10T18:24:09","modified_gmt":"2026-06-10T18:24:09","slug":"event-tracking-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/event-tracking-2\/","title":{"rendered":"Event tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of web analytics, event tracking involves embedding specific tracking codes into web pages to monitor visitor actions. This data is then used to generate audience and analytics reports. Google Analytics offers a dedicated event tracking feature, allowing the insertion of specific codes into the HTML tags of the events to be monitored. Depending on the nature of the website, event tracking is particularly important for usability analysis, behavioral studies, and ROI evaluation. For more detailed information on event tracking, please refer to [link to relevant documentation].<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164034","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164034"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}