{"id":164014,"date":"2026-06-10T17:00:15","date_gmt":"2026-06-10T17:00:15","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/single-source-2\/"},"modified":"2026-06-10T18:24:01","modified_gmt":"2026-06-10T18:24:01","slug":"single-source-2","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/single-source-2\/","title":{"rendered":"Single source"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, a single source of truth refers to a dataset that combines information on consumer purchases with factors influencing their buying decisions, such as media exposure and in-store promotions. This concept allows for the direct assessment of the impact of marketing and advertising efforts on purchasing habits, making it a valuable tool in the field of consumer behavior analysis.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-164014","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/164014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=164014"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=164014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}