{"id":163996,"date":"2026-06-10T17:00:11","date_gmt":"2026-06-10T17:00:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/social-analytics\/"},"modified":"2026-06-10T18:23:54","modified_gmt":"2026-06-10T18:23:54","slug":"social-analytics","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/social-analytics\/","title":{"rendered":"Social analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of social analytics is still somewhat vague, with its meaning varying depending on the context. In the field of web analytics, social analytics can be considered an integral part, focusing on the impact of social platforms on a website&#8217;s traffic and interaction with the social buttons present on the site. This evaluation is generally done using specific tools. Furthermore, social analytics encompasses the direct measurement of the audience and engagement generated by a company through its various social media accounts and posts. For example, on Facebook, this involves tracking the number of fans, profile visits, and the audience and engagement associated with each post. For YouTube, the analysis focuses on video audience data. Finally, the concept of social analytics can also encompass the monitoring, identification, and analysis of brand and company mentions on social media.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163996","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163996"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}