{"id":163992,"date":"2026-06-10T17:00:11","date_gmt":"2026-06-10T17:00:11","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/smart-data\/"},"modified":"2026-06-10T18:23:54","modified_gmt":"2026-06-10T18:23:54","slug":"smart-data","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/smart-data\/","title":{"rendered":"Smart data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Smart data highlights the importance of focusing on relevant information when collecting and processing data. This concept emerged in response to the explosion in data volumes generated by various sources. Neglecting smart data can lead to wasted technical resources and financial losses, although these are mitigated by lower processing costs. It can also lead to information overload for users, especially those who are not experts in the field.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a marketing context, smart data generally refers to relevant and actionable data for marketing activities. It allows for improved market understanding and the personalization of interactions to increase their effectiveness. The use of smart data follows a similar approach to that of big data, where the goal is to make the best use of available information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A concrete example of the application of smart data would be that of a data scientist:<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163992","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163992"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}