A crisis website is a platform specifically designed or launched in the context of an emergency situation requiring rapid and effective communication. These sites are of paramount importance during a crisis because access to information for the general public and the media is now primarily via the internet. There are two approaches to creating crisis websites: some are developed proactively in anticipation of foreseeable crises, while others are developed urgently when a crisis occurs.<\/p>\n\n\n\n
These sites can be set up on behalf of a company, a professional association, or a government entity. To ensure optimal control of the information disseminated, it is often recommended to accompany the creation of a crisis website with a paid search engine marketing (SEM) campaign. The technical aspect of the infrastructure of such a site is crucial, as significant traffic spikes can occur during crises, requiring adequate management and processing capacity.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163985","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163985"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}