{"id":163973,"date":"2026-06-10T17:00:04","date_gmt":"2026-06-10T17:00:04","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/sig-marketing\/"},"modified":"2026-06-10T18:23:47","modified_gmt":"2026-06-10T18:23:47","slug":"sig-marketing","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/sig-marketing\/","title":{"rendered":"SIG marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Geographic Information Systems (GIS) are essential tools for collecting, processing, and disseminating geographic data in marketing. They enable informed decision-making and optimize marketing strategies by leveraging spatial information. In addition to providing maps, GIS are used to disseminate and present data visually.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike a simple computer technology, GIS integrates organizational processes for its proper functioning. For example, when mapping a trade area for an existing store, a key step might be asking customers for their postal code at checkout. This illustrates how GIS requires collaboration between technical tools and organizational practices to be fully effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementing a geographic information system is often a crucial first step for companies that want to fully leverage the benefits of spatial analysis in their marketing activities.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163973","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163973"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}