{"id":163956,"date":"2026-06-10T16:59:59","date_gmt":"2026-06-10T16:59:59","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/strategic-segmentation\/"},"modified":"2026-06-10T18:23:40","modified_gmt":"2026-06-10T18:23:40","slug":"strategic-segmentation","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/strategic-segmentation\/","title":{"rendered":"Strategic segmentation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Strategic segmentation involves identifying and analyzing a company&#8217;s strategic areas, known as Strategic Business Units (SBUs). This approach aims to provide managers with a long-term vision by taking into account the company&#8217;s competitive advantages. The concept and methodology of strategic segmentation were originally developed at General Electric by the consulting firm McKinsey in the 1970s. It is important to distinguish strategic segmentation from segmentation based on the analysis of current or potential customers, although the latter can also influence the company&#8217;s medium-term strategy.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163956","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163956"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}