{"id":163951,"date":"2026-06-10T16:59:59","date_gmt":"2026-06-10T16:59:59","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/second-party-data\/"},"modified":"2026-06-10T18:23:40","modified_gmt":"2026-06-10T18:23:40","slug":"second-party-data","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/second-party-data\/","title":{"rendered":"Second party data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Second-party data refers to information about customers or prospects, or even external environmental data, provided by a partner to supplement the data already held by a company. This additional data is generally obtained through partnerships, exchanges, or purchases, and can sometimes be considered third-party data. The management and sharing of this data often take place through specific platforms and tools. A specific type of second-party data consists of data collected through collaborations. A concrete example of the use of this complementary data, second-party data, is Danone, which enriches its own data using this approach. A data specialist explains in detail the methodology for collecting this second-party data.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163951","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163951"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}