{"id":163946,"date":"2026-06-10T16:59:59","date_gmt":"2026-06-10T16:59:59","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/scoring-visit\/"},"modified":"2026-06-10T18:23:40","modified_gmt":"2026-06-10T18:23:40","slug":"scoring-visit","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/scoring-visit\/","title":{"rendered":"Scoring visit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Visit scoring involves assigning a score to each visit to a website, based on criteria such as visit duration, the number and type of pages viewed, and actions taken (downloads, newsletter subscriptions, etc.). This method allows for a more precise evaluation of the quality of website traffic. In certain situations, particularly in B2B, visit scoring can be used to identify visitors to re-engage. In B2B marketing, visitor scoring is generally integrated into a broader strategy. A concrete example of the application of visitor scoring, based on advanced data analysis, is its use in the insurance sector to predict conversion rates.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163946","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163946"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}