{"id":163906,"date":"2026-06-10T16:59:52","date_gmt":"2026-06-10T16:59:52","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/roi-return-on-investment\/"},"modified":"2026-06-10T18:23:25","modified_gmt":"2026-06-10T18:23:25","slug":"roi-return-on-investment","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/roi-return-on-investment\/","title":{"rendered":"ROI (Return on Investment)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Return on investment (ROI) is a key element in evaluating the effectiveness of a marketing campaign. It quantifies the benefits or gains obtained relative to the expenses incurred in that campaign.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163906","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163906"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}