{"id":163854,"date":"2026-06-10T16:59:40","date_gmt":"2026-06-10T16:59:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/power-of-a-medium-support\/"},"modified":"2026-06-10T18:23:02","modified_gmt":"2026-06-10T18:23:02","slug":"power-of-a-medium-support","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/power-of-a-medium-support\/","title":{"rendered":"Power of a medium \/ support"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The ability of a media outlet, publication, or advertising medium to reach a wide audience is what we call its reach. This is generally measured in terms of the number of advertising contacts, whether in raw audience figures or other formats when analyzing a particular medium. The advertising reach of a media outlet or medium is essential for effectively achieving communication objectives with the target audience during a campaign, provided the budget allows it. In developing a media strategy, reach plays a crucial role and can be integrated using various methods. In the French-speaking advertising landscape, the television channel TF1 stands out as one of the most powerful media outlets. For example, the SNPTV (National Union of Television Advertising) illustrates the reach of television advertising through data from various sources. Many media outlets highlight their reach and their ability to effectively reach target audiences.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163854","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163854"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}