{"id":163850,"date":"2026-06-10T16:59:40","date_gmt":"2026-06-10T16:59:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/proxy-indicator\/"},"modified":"2026-06-10T18:23:02","modified_gmt":"2026-06-10T18:23:02","slug":"proxy-indicator","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/proxy-indicator\/","title":{"rendered":"Proxy (indicator)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A proxy, a term of Anglo-Saxon origin, refers to an illustrative or representative element of a phenomenon or situation, used when direct, precise, and objective measurements are lacking. It is sometimes called an &#8220;indirect indicator.&#8221; According to Bertrand Belvaux and Laurent Flor\u00e8s, with the increasing integration of internet technologies into daily life, it seems logical to consider online activities as potential indicators of individuals&#8217; attention or interest. This idea relates to the notion of &#8220;wisdom of crowds,&#8221; a field that is relatively unexplored academically but is gaining popularity in the marketing world, particularly thanks to the work of James Surowiecki. According to this approach, aggregating information from a large number of people leads to values \u200b\u200bcloser to reality than expert estimates.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163850","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163850"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}