{"id":163841,"date":"2026-06-10T16:59:40","date_gmt":"2026-06-10T16:59:40","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/product-dilemma\/"},"modified":"2026-06-10T18:23:02","modified_gmt":"2026-06-10T18:23:02","slug":"product-dilemma","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/product-dilemma\/","title":{"rendered":"Product dilemma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Within BCG&#8217;s (Boston Consulting Group) product portfolio analysis, a product classified as a &#8220;question mark&#8221; is one that holds a limited market share in a rapidly expanding sector, thus raising questions about the viability of its production. Indeed, due to its small market share, this product might not generate significant profits. However, sustained market growth suggests substantial profit potential if successful. For further information on this concept, please refer to [reference].<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163841","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163841"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}