{"id":163836,"date":"2026-06-10T16:59:37","date_gmt":"2026-06-10T16:59:37","guid":{"rendered":"https:\/\/digitionary.com\/dictionnaire\/click-on-post\/"},"modified":"2026-06-10T18:22:55","modified_gmt":"2026-06-10T18:22:55","slug":"click-on-post","status":"publish","type":"dictionnaire-dico","link":"https:\/\/digitionary.com\/en\/dictionnaire\/click-on-post\/","title":{"rendered":"Click on post"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of &#8220;post-click&#8221; is commonly used to describe phenomena such as the impact or actions following a click. It involves analyzing the advertising and marketing repercussions, or conversions (such as purchases or leads), that result from a click interaction. Generally, post-click evaluation occurs immediately after a click on an advertisement or commercial element, but it can also take place later during a &#8220;revisit,&#8221; particularly when the purchase is not immediate or impulsive. Post-click impact measurement is primarily performed using web analytics tools. Often considered complementary, post-click and post-impression analyses are frequently contrasted. From a purely advertising perspective, limiting oneself to post-click analysis is reductive, as it would underestimate the potential impact of the remaining 99.5% of ad impressions.<\/p>\n","protected":false},"template":"","categories-glossary":[313],"class_list":["post-163836","dictionnaire-dico","type-dictionnaire-dico","status-publish","hentry","categories-glossary-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico\/163836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/dictionnaire-dico"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/dictionnaire-dico"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=163836"}],"wp:term":[{"taxonomy":"categories-glossary","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/categories-glossary?post=163836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}